EA vs. Steam

A few days ago I read an article in PC Gamer which got me in full ranting mode. You'll find the article in question here.
For anyone not in the loop. There has been a bit of a covert and at times open warfare between EA and Valve concerning Valve's digital distribution platform Steam.
It started with EA taking Crysis 2 off of Steam, and then later Dragon Age 2 as well. The latest precedent was the announcement that Battlefield 3 would be available on multiple digital retailers except for, yep, you got it, Steam.
Now I'm not here to shed any light on the whole matter. Franky, there's not anyone around apart from the concerned parties because this battle is fought through ... press releases.

I wish gaming journalists would stop with regurgitating the PR-bullshit that they are being fed by the publishers. It's even worse than a Japanese Fetishist gone wild. Because that's what press releases about conflicts usually are: nice but essentially empty words, .... aka perfumed bullshit.
And just like million dollar companies like EA and others play the safe card with many rushed (console-ported) games, so have many gaming magazines retreated to "safe" reviews and reporting.
For example, how was Dragon Age 2 lauded with 80/100 in PC gamer? Or how was a crap game like Duke Nukem Forever punched down the gutter? (And yes, the game was bad, but I still enjoyed it enough)
The answer is simple: money. There's too much at stake nowadays and for that reason not many risks are taken.

Still I would love to hear some opinions from insiders, or otherwise more thorough and intelligent cross-fire questions. If EA says games from steam are removed because Valve has a restricted contract regarding DLC, then why has nobody mentioned or referred to This?
Going from EA's recent trackrecord though, they really do need to start getting their testosteron level back in check. Someone seriously needs to calm them down and explain the point of publicity through one's own merits, instead of beating the dead horse that is Call of Duty.

So why the rant? Because like always in life, there's only going to be losers if this issue is not resolved. Both companies will likely hemorrhage money because of this. But the biggest loser of them all is bound to be the average gamer.